Alt text is also an important accessibility feature for people who have visual impairments. You can use descriptive alternative (alt) text to help search engines find your content. Search engines can read the text in your content, but can’t read the images. A good description encourages more people to click the link to your store. Make sure each page has a unique meta description that uses plain, direct language. The meta description can be set for webpages, product pages, collection pages, and blog posts in Shopify. Make sure that your title tag is readable.Ī meta description is the brief bit of text that is shown in search engine results after the title tag.Enter a title that is 70 characters or fewer, because most search engines will shorten longer titles.Include your most important target keywords for each product, collection, webpage, or blog post near the beginning of the title.You can optimize the title tag for search engines in a few ways: The title is shown as a clickable link in search engine results. Search engines compare the title tag with your page content to determine whether the page title matches what the page is about. Set a title and description for your online store Steps:įrom your Shopify admin, go to Online Store > Preferences.Įnter a title and meta description for your store, following SEO best practices. If you enter more text beyond the character limit, then your page title and description will be shortened in search engine results. The page title and meta description have set character limits. You can enter up to 320 characters in the description. Use natural, readable phrases, rather than lists of keywords. Make sure to include relevant keywords to help new customers find your link, and to include your store name. Learn more about page titles.Įnter a description for the search engine listing. You can enter up to 70 characters in the title. This title is shown as a link in search engine results. In the Page title field, enter a descriptive title. In the Search engine listing preview section, click Edit website SEO. You can also set a title and description for your online store. A good title and description encourages customers to click the link in search results to visit your store. They are shown in search engine results, and provide information to people who are looking for things related to your products. The title tag and meta description are two of the most important elements of SEO. Add keywords to the H1 header for a pageĮdit the title and meta description for a page.
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